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Cymbalholic.com is an online web community I founded in 2001 for percussionists and collectors interested in the history and value of vintage and modern cymbals. After 12 years, the site drastically needed a fresh new identity. I developed the concept of the mark to reflect elements of an actual cymbal. The small foundry hammer in the upper portion of the mark pays reverence to those, in past and present times, who have carried forward the intricate processes of crafting these instruments by hand–nearly a lost art form.